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Eve

Residential · Brand
Eve residences, Glyfada — the Athenian Riviera

A boutique collection of ultra-luxury residences on the Athenian Riviera — an emotional, design-led brand that positioned Glyfada as a world-class address.

The Challenge

Glyfada is one of Athens' most beautiful coastal enclaves, but it lacked the global prestige of established riviera markets. Eve — a boutique, low-rise building rather than a landmark tower — couldn't sell on scale or icon status. It had to justify genuinely world-class pricing on feeling, craft and taste alone, in a location buyers didn't yet associate with that tier.

Eve — TREA GROUP
Eve — TREA GROUP
Eve — TREA GROUP
Our Approach

We built a brand that seduces rather than shouts. Leading with mood, materiality and the provenance of its design pedigree — Greg Natale interiors, quartzite quarried on Naxos — we created an editorial world of golden-hour film, poetic copy and a signature poppy motif that made rarity feel tangible and turned Glyfada into a destination.

The Work
Eve — TREA GROUP
Outcomes
Record

price per square metre for Glyfada

60%

of the collection reserved off-plan

Global

design-press coverage from launch

Eve — TREA GROUP
Eve — TREA GROUP
Eve — TREA GROUP

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