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Merrilees

Residential · Brand
Merrilees residence in Paddington, Brisbane

A complete knock-down rebuild in Paddington, Brisbane — a light-filled sub-tropical family home given a brand and story that spoke to young families.

The Challenge

A modern sub-tropical family home that balances open living with premium fixtures and finishes needed more than a listing. It needed a story and an identity that connected with young families looking for light, space and a way of living — not just square metres.

Merrilees — TREA GROUP
Merrilees — TREA GROUP
Merrilees — TREA GROUP
Our Approach

We told the home as a lifestyle, not a floor plan — leaning into the light, airflow and open living at its heart. A warm identity, architectural film and photography, and a content system reached young families directly and made them picture their life inside it.

The Work
Outcomes
Record

price for the street

<30 days

from campaign to offer

2x

the enquiry of comparable local listings

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