One custom home, the gravitas of a landmark.
A one-off luxury residence in blue-chip Fairfield, Brisbane - given the brand, story and sales campaign of a landmark development.
Salamanca is a single custom home, not a multi-unit development - so it couldn't lean on scale or icon status. In a competitive prestige market it had to earn the gravitas of a destination address, sell on feeling and finish rather than price, and double as a flagship credential for its builder's craftsmanship.
We led with lifestyle and materiality over specs - an editorial identity, cinematic imagery and a story of daily rituals and calm. Then we wrapped it in a full sales campaign: brochure, advertising and lead generation engineered to bring qualified buyers to the door and convert them.
Record sale price for the street. 3 wks from campaign launch to signed contract. 2x the enquiry of comparable prestige listings.
